Glasgow Plumbing Expert
SEO SpecialistGlasgow, Scotland · Remote
Built the core website and combined technical, on-page and local SEO with lead-generation work.
About
About Nabeel Arshad.
Technical SEO and On-Page SEO, supported by hands-on WordPress experience.
Nabeel ArshadTechnical SEO & On-Page SEO
My professional story
I work where SEO
meets implementation.
My work centres on understanding why a website is difficult to crawl, index or navigate — and making practical changes that address those problems.
At Suits Me, I was the sole SEO specialist for a 14-language WordPress platform with more than 12,000 crawled URLs. That role brought together international SEO, technical auditing and page-level optimisation across a complex financial-services website.
I also work with local businesses and personal care homes, where clear service information, location relevance and accessible contact journeys matter. My earlier experience includes SEO and SEM for RDA Index & Xtant Real and e-commerce SEO for Brownbag.pk.
Alongside SEO, I have delivered WordPress projects across several industries. That experience helps me connect the recommendations in an audit with the changes a website actually needs.
Professional experience
The work behind
my specialism.
Suits Me Ltd
Technical & On-Page SEO SpecialistUnited Kingdom · Remote
Sole SEO specialist across a 14-language WordPress platform with 12,000+ crawled URLs. Work covered international targeting, crawlability, indexation and on-page optimisation.
Personal Care Homes
Part-Time Freelance Technical SEO & On-Page SEO SpecialistGeorgia, United States · Remote
Technical and on-page SEO across four care-home websites, including location pages, NAP consistency, metadata and internal links.
RDA Index & Xtant Real
SEO/SEM SpecialistLondon, United Kingdom · Remote
Technical audits, keyword research and on-page optimisation as part of integrated SEO and SEM strategies.
Brownbag.pk
E-Commerce SEO SpecialistPakistan
Keyword research, technical SEO and product/category page optimisation for an e-commerce business.
Independent projects
Freelance WordPress Developer & SEO SpecialistRemote
Delivered 20+ WordPress development and SEO projects across multiple industries.
What I do best
Technical foundations.
Useful page-level detail.
Technical SEO
Find and resolve the issues that affect how search engines crawl, index and understand a website.
Crawlability · Indexation · Canonicals · Redirects · Hreflang · XML sitemaps
On-Page SEO
Connect search intent with clear page structure, useful content and relevant internal links.
Keyword research · Metadata · Headings · Content optimisation · Internal linking
WordPress implementation
Turn SEO recommendations into practical changes, with hands-on experience building and optimising WordPress websites.
WordPress · ACF · Page structure · Technical fixes · Performance
Local & e-commerce SEO
Make services, locations, products and categories easier to discover and understand.
Location pages · NAP consistency · Product pages · Category optimisation
My approach
Evidence before assumptions.
Understand
Start with the website, its audience and the pages that matter to the business.
Investigate
Use crawl data, search insights and page-level analysis to understand the issue.
Implement
Prioritise useful changes and carry them through into the website.
Validate
Recheck the implementation and monitor the signals that show what changed.
Let’s work together
Let’s talk about your next step.
SEO projects, agency support and remote employment opportunities.