The context
A search-focused foundation for a local business.
My role combines website development, technical SEO, on-page SEO and local search strategy for Glasgow Plumbing Expert. The core website was built as part of the engagement, with responsive layouts and search readiness considered from the start.
Visit the current website ↗The challenge
A competitive local market calls for a website that makes its services and service areas clear, supports search discovery and gives potential customers a straightforward route to contact the business.
My responsibilities & implementation
Website development
Built the core corporate website end-to-end, focusing on responsive design, clear page structure and technical SEO readiness.
Technical and on-page SEO
Aligned the website build with ongoing technical and page-level optimisation.
Local search
Managed local SEO strategy and Google Local Services Ads as part of the wider lead-generation work.
Outcome & evidence
The engagement produced the core business website and established an ongoing technical, on-page and local SEO programme. Quantified lead and ranking results are not presented here because supporting reports have not been published.
This is a summary of my work during the engagement. A current website is context for the business, rather than proof that every feature or design on it is my work.