The context
Local search across four care-home websites.
This engagement covers four personal care-home websites. My work brings together technical SEO, on-page optimisation and local search considerations across multiple locations.
The challenge
Each property needs clear location information and useful service pages, while the websites need consistent technical foundations and internal links that help visitors and search engines find the right information.
My responsibilities & implementation
Technical SEO
Managed technical SEO across the four websites, including work on crawlability and search readiness.
Local relevance
Optimised location pages and the consistency of name, address and phone information for each property.
On-page implementation
Improved heading hierarchy, metadata and internal linking. The wider engagement also included website development.
Outcome & evidence
The work improved crawlability and strengthened the page-level and local search foundations of the websites. No numerical uplift is claimed without supporting before-and-after reports.
This is a summary of my work during the engagement. A current website is context for the business, rather than proof that every feature or design on it is my work.